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Why BLUE? Because only BLUE is made with the unique combination of high-quality, natural ingredients plus exclusive LifeSource Bits.

We love our dogs and cats like family so we want to feed them with the same care as family. That’s why BLUE^™ is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource^® Bits.

You’ll be surprised to know that many of the well-known pet food brands contain ingredients like chicken by-product meal or poultry by-product meal, corn, wheat, soy or artificial preservatives. When you compare dog food or compare cat food, we think you’ll find BLUE is a better choice–one that you can feel good about giving your beloved four-legged family member.